PLEASE READ THIS PRIVACY POLICY CAREFULLY BEFORE USING THE SERVICES

White Dove Mattress (“White Dove” or “we”), recognizes the importance of your privacy. This Privacy Policy outlines the types of Personally Identifying Information we gather when you use any website or service made available by White Dove with this Privacy Policy (each a “Service”), and how we use that information, as well as some of the steps we take to safeguard it. It is important to review this Privacy Policy in its entirety.

As part of the operation of the Services, certain pieces of information are gathered about the users (individually, “you” or a “User” and collectively, “Users”). This Privacy Policy contains explanations regarding the types of information collected, what is done with such information, and how to correct or change the information.

The Information We Collect

• Information you Provide to White Dove
  • We collect Personally Identifying Information that you provide to White Dove. “Personally Identifying Information” is information that individually identifies you, such as your name, physical address, phone number, e-mail address, credit card number, and any other information that would allow someone to identify or contact you. White Dove asks for your Personally Identifying Information so that it can process and fulfill orders that you make using the Services. Of course, you may choose not to provide White Dove with Personally Identifying Information. However, this choice may prevent White Dove from providing you with the product, information, or Service you requested or that could be offered to you.
  • Information We Collect Automatically When You Use the Services
    • When you access or use the Services, we may automatically collect information about you, including:
    • Usage and Log Data. Your IP address, browser, and activity on the Service.
    • Data Collected Through Cookies and Similar Technologies
      • Like many online services, we use various technologies to collect usage data and store preferences. One such technology is called a cookie. A cookie is a small data file that is transferred to your computer’s hard disk. We may use both session cookies and persistent cookies to better understand how you interact with the Services and to monitor aggregate usage by our users and web traffic routing on the Services. Also, we may create a unique device or user ID for you and store it in a cookie so we can recognize you and customize your experience based on your preferences. Most web browsers are set to accept cookies by default. If you prefer, you can usually choose to set your browser to remove or reject browser cookies or to prompt you before accepting such a cookie. Please note that if you choose to remove or reject browser cookies, this could affect the availability or functionality of the Services. We may also use web beacons as part of the Services.

Using the Information

• Use in General. We may use your information for a variety of purposes, including to:
  • Provide, operate, maintain and improve the Service;
  • Respond to your comments, questions, and requests and to provide customer service and support;
  • Conduct research;
  • Prevent potentially illegal activities;
  • Fulfill your requests for the Services;
  • Provide information that is relevant to you;
  • Monitor and analyze trends, usage, and activities in connection with the Services and for marketing or advertising purposes; and
  • For other purposes about which we notify you.
• Use of Aggregate or De-Identified Information.
  • In addition to the individual data use described in this Privacy Policy, we may aggregate information about you and other individual users together, or otherwise de-identify the information about you, so that the information does not identify you personally. We may use information in these forms for a variety of purposes, including for research and analysis, administration of the Services, and advertising.
  • Advertising (including behavioral/interest based advertising)
    • In the future, we may use data collected to deliver focused online banner advertisements to you both on and off the Site[or Application]. By using these technologies, we hope to better tailor these advertisements to your interests. Sometimes this is called online behavioral, interest based, or retargeted advertising. Many of the third-party technologies that enable these types of advertising participate in voluntary frameworks that allow you to opt out of it.
    • Such third-party service providers include Adroll, Rubicon, Google, Media Math, Perfect Audience, Quantcast, Retargeter, and Yahoo!, among others. You can control your preferences directly with each such third-party service provider.
      • AdRoll (AdRoll, Inc.) – AdRoll is an advertising service provided by AdRoll, Inc. Personal Information collected: Cookies and Usage Data. Place of processing: US – Privacy Policy – Opt Out.
      • You can opt-out of AdRoll remarketing by visiting this AdRoll Advertising Preferences web page: http://info.evidon.com/pub_info/573?v=1&nt=1&nw=false
      • For more information on the privacy practices of AdRoll, please visit the AdRoll Privacy Policy web page: http://www.adroll.com/about/privacy

Email Marketing & Opt-In

If you order from us, or contact us, we assume you are interested in our products and therefore opt you in to our email lists. When we email you it is typically to offer information, discounts or specials. These emails are not very frequent. If at any time you are no longer interested in receiving these emails, please unsubscribe using the link at the bottom of any marketing email you receive from us.

Sharing and Disclosure of Information

We will not share Personally Identifying Information about you with any third parties except as described in this Privacy Policy:

Service Providers

• We may share your Personally Identifying Information with third-party vendors, consultants, and other service provides who are working on behalf of White Dove and require access to your Personally Identifying Information to carry out that work, such as parties that process credit card transactions.

Compliance with Laws

• We may disclose your Personally Identifying Information to a third party if (1) we believe that disclosure is reasonably necessary to comply with any applicable law, regulation, legal process or governmental request, (2) to enforce our agreements, policies, or Terms of Use, and (3) to respond to an emergency which we believe in good faith requires us to disclose such information to assist in preventing the death or serious bodily injury of any person.

Business Transfers

• We may share or transfer your Personally Identifying Information in connection with, or during negotiations of, any merger, sale of company assets, financing, or acquisition of all or a portion of our business to another company.
• Affiliates

We may share your Personally Identifying Information with affiliates of White Dove for use as otherwise described in this Privacy Policy.

Safeguards

White Dove protects your Personally Identifying Information by using safeguards that are appropriate to the sensitivity of the information. Unfortunately, neither White Dove’s network nor data transmission over the Internet can be guaranteed to be 100% secure. As a result, while we strive to protect a User’s information, White Dove cannot ensure or warrant the security of Personally Identifying Information or other information submitted through a Service. Thus, any information a User transmits to us is done so at the User’s own risk.

Accuracy

You have the right to update, modify, amend, or correct errors in your Personally Identifying Information by contacting White Dove.

Online Tracking

The Services do not respond to Do Not Track signals. Third parties cannot collect Personally Identifying Information about you when you use a Service.

Accountability and Compliance

You may address any question regarding White Dove’s compliance with this Privacy Policy to the e-mail address set forth in this Privacy Policy.

Third-Party Websites

On occasion, the Services are connected by “hyperlinks” to other third party’s websites. Please note that White Dove is not responsible in any way for the privacy practices of other websites and suggests that you review the privacy policies of those other companies’ websites before using them.

Accessing Your Personally Identifying Information Once Given

If you believe your Personally Identifying Information is inaccurate, you may contact White Dove to amend or delete your Personal Identifying Information. You have the right to request information about the existence, use, and disclosure of your Personally Identifying Information and to challenge the accuracy and completeness of your Personally Identifying Information, and to have your Personally Identifying Information amended where inaccurate or deleted from White Dove’s database. To do so, simply e-mail White Dove at the e-mail address set forth in this Privacy Policy.

Minors

The Services are not intended for people under the age of 18. Further, we do not knowingly collect Personally Identifying Information from children under the age of 13. If you are a parent or guardian of a child under the age of 13 and believe he or she has disclosed Personally Identifying Information to us, please contact us at the e-mail address set forth in this Privacy Policy and White Dove will delete such Personally Identifying Information.

Your California Privacy Rights

Residents of the State of California, under Section 1798.83 of the California Civil Code, have the right to request from companies conducting business in California a list of all third parties to which the company has disclosed certain personally identifiable information as defined under California law during the preceding year for third party direct marketing purposes. You are limited to one request per calendar year. In your request, please attest to the fact that you are a California resident and provide a current California address for our response. You may request the information via e-mail to the address set forth at the end of this Privacy Policy.

Social Media Features and Widgets

The Services include social media features and widgets. These features may collect your IP address, which page you are visiting through the Services, other information, and may set a cookie to enable the feature to function properly. Social media functions are either hosted by a third party or hosted directly through the Services. Your interactions with these features are governed by the privacy policy of the company providing them.

Changes to This Policy

Please note this Privacy Policy is subject to change from time to time. We will notify you of material changes to this Privacy Policy by either sending you an e-mail or by including prominent notice of such change on a White Dove website or other applicable Service. The effective date of each version of the Privacy Policy will be included in this Privacy Policy. Prior versions of this Privacy Policy will be kept in an archive for you to view for a reasonable period of time.

Contact Information

If you want to contact White Dove about anything related to this Privacy Policy, please send an e-mail to [email protected].

Effective Date: 1/1/2024