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About White Dove

Quality mattresses, family-owned since 1922.

“Our focus is on building a mattress of the highest quality. Sleep has a huge influence on your day, your mood, how you function. Mattresses are a crucial component to getting that good, refreshing sleep. With carefully selected materials like higher-density foam, thick, and interlaid coils made from U.S. steel, our dedication to better quality and long-term comfort is apparent every time you lay on a White Dove mattress.”

Bruce Signature

– Bruce Goodman, CEO

Innovation runs in the family

Over the four generations since White Dove began, there has always been one approach to building the perfect mattress: be different, don’t settle, and do things differently than the other guys.  We don’t follow the crowd when it comes to design, construction or warranties.  We push product innovation and create solutions to the problems other mattresses simply ignore.  Our legacy has taught us how to be a leader in providing an expertly constructed mattress that you can count on for years of comfort.

White Dove was one of the first companies to introduce a one-sided mattress, and we have continued to innovate and evolve since then, listening to our customers as we go. Rigorous testing begins in research and development and ends with our 15-point inspection process. Along with our commitment to sourcing and building with better raw materials, this attention to detail means that you are guaranteed to experience increased comfort, support and durability when you sleep on a White Dove.

From the archives

A glimpse into who we were, so you can see who we have become.

White Dove Brand Name Reaches 10th Anniversary

White Dove Logo Evolves

White Dove Enters 3rd Generation of Family Ownership

White Dove Launches First National Program

100 Years of Craftsmanship


Bringing peace to a hectic world.