About White Dove
“Our focus is on building a mattress of the highest quality. Sleep has a huge influence on your day, your mood, how you function. Mattresses are a crucial component to getting that good, refreshing sleep. With carefully selected materials like higher-density foam, thick, and interlaid coils made from U.S. steel, our dedication to better quality and long-term comfort is apparent every time you lay on a White Dove mattress.”
– Bruce Goodman, CEO
Over the four generations since White Dove began, there has always been one approach to building the perfect mattress: be different, don’t settle, and do things differently than the other guys. We don’t follow the crowd when it comes to design, construction or warranties. We push product innovation and create solutions to the problems other mattresses simply ignore. Our legacy has taught us how to be a leader in providing an expertly constructed mattress that you can count on for years of comfort.
White Dove was one of the first companies to introduce a one-sided mattress, and we have continued to innovate and evolve since then, listening to our customers as we go. Rigorous testing begins in research and development and ends with our 15-point inspection process. Along with our commitment to sourcing and building with better raw materials, this attention to detail means that you are guaranteed to experience increased comfort, support and durability when you sleep on a White Dove.
A glimpse into who we were, so you can see who we have become.
White Dove Brand Name Reaches 10th Anniversary
White Dove Logo Evolves
White Dove Enters 3rd Generation of Family Ownership
White Dove Launches First National Program
Check out some of the ways we honored our 100th year of business at White Dove Mattress.
