OLD-FASHIONED COMFORT
BUILT FOR THE MODERN WORLD

OLD-FASHIONED COMFORT
BUILT FOR THE MODERN WORLD

“ANYTHING THEY CAN MAKE - WE CAN MAKE BETTER.”

-BRUCE GOODMAN, CEO

In our near century of manufacturing mattresses we have innovated, and we have followed trends. But being first was never what this business was about. It’s about being the best.

Think about it, a small local maker can’t outspend the big brands. But maybe while they are busy outspending each other (and sacrificing quality to maintain their bloated advertising budgets), a little guy can come along and outmake them.

That is exactly what we intend to do because our reputation for quality is not just a “nice-to-have,” it’s our marketing budget. It’s just that simple. White Dove is made better because we invest every dollar into our reputation. We sleep better and so will you.

"ANYTHING THEY CAN MAKE - WE CAN MAKE BETTER.”

-BRUCE GOODMAN, CEO

In our near century of manufacturing mattresses we  have innovated and we have followed trends. But being first was never what this business was about. It’s about being the best.

Think about it, a small local maker can’t outspend the  big brands. But maybe while they are busy outspending each other (and sacrificing quality to maintain their bloated advertising budgets), a little guy can come along and outmake them.

That is exactly what we intend to do because our reputation for quality is not just a “nice to have,” it’s our marketing budget. It’s just that simple. White Dove is made better because we invest every dollar into our reputation. We sleep better and so will you.

THE BEST COMPONENTS. THAT’S THE SECRET TO A BETTER MATTRESS.

White Dove is a privately owned family business. We have no shareholders to answer to and our boss is the customer.

White Dove Mattress may seem like other mattress companies at first glance and so may our products. They have memory foam, so do we. They have two-sided and one-sided, so do we. They have…well you get the picture.

So what is so different about a White Dove? It’s simple. We’re parts and materials snobs and we’re proud of it. We refuse to accept anything less than the best materials and long-lasting comfort and durability. We engineer for night, after night, after night .

If using our hands and eyes and hearts to make a better mattress is old-fashioned, then so be it.

We wouldn’t have it any other way.

THE BEST COMPONENTS. THAT’S THE SECRET TO A BETTER MATTRESS.

White Dove is a privately owned family business. We have no shareholders to answer to and our boss is the customer.

White Dove Mattress may seem like other mattress companies at first glance and so may our products. They have memory foam, so do we. They have two-sided and one-sided, so do we. They have…well you get the picture.

So what is so different about a White Dove? It’s simple. We’re parts and materials snobs and we’re proud of it. We refuse to accept anything less than the best materials and long lasting comfort and durability.  We engineer for night after night after night.

If using our hands and eyes and hearts to make a  better mattress is old fashioned then so be it.

We wouldn’t have it any other way.

White Dove, saving backs & marriages since 1922.